Long locks are BACK for Autumn/Winter 2020.
Since Lockdown began in March, we’ve had to cope with a lack of direct access to our favourite salon treatments and routine trims. As well as taking on the responsibilities of homeschooling, working from home, furlough and all the restrictions that the pandemic has brought us, we’ve also had to deal with maintaining our hair at home. And let’s face it - haircare maintenance can be intimidating at the best of times and is not always at the top of our priorities!
So as winter rapidly approaches, if you’re looking for professional hair care tips on how to get your Rapunzel lengths glossy and glowing from the comfort of your own home, you’ve come to the right place.
A reduction in regular trims can lead to thinning ends and a deterioration in condition over time. Caring for your long hair has never been more important and L’Oréal Professionnel has a brand new Serie Expert range to do just that. Introducing Pro Longer, L’Oréal Professionnel’s first professional haircare range for long hair.
CLEANSE AND CONDITION
L'Oréal Professionnel SERIE EXPERT Pro Longer Shampoo 300ml helps to thicken long hair whilst making it visibly healthier and stronger looking.
Infused with Filler A-100 (innovative technology patented to L'Oréal Professionnel) and amino acids, long hair is plumped up from the inside and protected and strengthened from the outside. Results from an instrumental test, using both the shampoo and conditioner from the pro longer range, showed a 94% reduction in hair breakage and a 17% reduction in visible split ends.*
The Filler A-100 molecule works by penetrating the fibre core to plump and thicken the hair from the inside. Amino acids in the formula work to strengthen from the outside, allowing for the renewal of hair lengths and adding strength to the hair fibre itself. The formula works on thin ends, or areas where help is most needed.
This product is designed to be used as a double cleanser!
To use : • Wash once for an initial cleanse • Wash twice for a deeper treatment • Rinse out once complete.
L'Oréal Professionnel SERIE EXPERT Pro Longer Renewing Conditioner 200ml is the ultimate companion for the Pro Longer shampoo.
When used in conjunction with the shampoo, you can expect your hair to be 5x shinier.
To use : • Apply after shampooing with Pro Longer Shampoo. • Massage through to the ends of your hair. • Rinse thoroughly.
TREAT AND THICKEN
Strengthen and add shine with the L'Oréal Professionnel SERIE EXPERT Pro Longer Mask 250ml
Are your strands suffering due to thinned ends? Are you looking to renew length? This is the perfect mask for you! When used with the Pro Longer shampoo and ends-filler treatment for long hair, split ends are reduced visibly by 66%.
To use : • Apply to towel-dried lengths. • Leave for 3 to 5 minutes. • Rinse out.
Looking specifically for thickness? L'Oréal Professionnel SERIE EXPERT Pro Longer Concentrate 15ml contains a high concentration of the patented FILLER-A100 molecule.
Described by the brand as a “disruptive professional formula”, this product instantly provides strength and durable thickness to ends. It promises long lasting results and a 66% reduction in visible split ends.
To use : • Apply once a week, instead of the Renewing Conditioner or Masque • Break the capsule and apply the concentrate on the ends of your hair.
PROTECT
Do you air dry or blow dry your hair?
If you’ve been giving your hairdryer a break during lockdown, it’s important to remember that rubbing or combing wet hair can result in hair breakage. However, whilst straighteners and curling irons can get you salon straight hair or beachy waves, heat exposure from using hot tools can also cause complications.
Avoid damage from heat styling and exposure with L'Oréal Professionnel SERIE EXPERT Pro Longer Renewing Cream 150ml. This blow dry cream offers heat protection up to 230 degrees and has a lightweight texture, meaning that your ends will not be weighed down. Split ends are reduced, making this a great blow-dry cream (especially for longer hair!).
To use: • Warm up a small amount between the palms. • Apply to towel-dried lengths and ends. • Blow-dry or style as usual.
Why choose between health, thickness and length, when you can have it all?
Plump, protect and fill with L’Oreal Professionnel Pro Longer - Shop Now.
