L’Oréal Professionnel haircare will be inspired by models Hailey Baldwin and Taylor Hill in 2017.
L'Oreal Professionnel has announced two new muses for 2017. International models Hailey Baldwin (Insta) and Taylor Hill (Insta) will be working closely with the brand for their top launches this year.
Hailey who has an impressive 9 million followers on her Instagram is the daughter of Stephen Baldwin and the niece of Kim Basinger and Alec. She will be muse for the next "It Looks" S/S & F/W seasons by french designer Vanessa Bruno (Insta) for L’Oréal Professionnel. This partnership has led to a range of 24 new hair shades inspired by nature for the iconic INOA hair colour range. Hailey's no stranger to hair colour, having gone from grey to blonde to rose in recent months.
1981 originalsA post shared by Hailey Baldwin (@haileybaldwin) on Feb 11, 2017 at 1:14am PST
Victoria's Secret model Taylor who has an equally impressive 7 million Instagram followers will be the face behind a relaunch of L’Oréal Professionnel’s Série Expert haircare range. This will include the new Powermix, a salon treatment with a take-home range, designed to strengthen and condition the hair.
I’m extremely honored and very proud to be an ambassador for L’Oréal Professionnel. Hair is an important aspect of my work, so I need to take good care of it. With L’Oréal Professionnel I know my hair will always look beautiful, shiny and healthy as if I’ve just stepped out of the salon! - Taylor Hill
Tonight's look for the #BAFTAs with @lancomeofficial ? #LancomeLovesBAFTA #UltraWearA post shared by Taylor Hill (@taylor_hill) on Feb 12, 2017 at 1:53pm PST
L'Oreal Professionnel haircare is available online from allbeauty. The Serie Expert range is available to shop online here.
