Seoulista Q&A: An Exclusive with Founder Una McGurk

Seoulista Beauty sources innovative skincare from Seoul, widely regarded as the epicentre of beauty. We explore this exciting industry – known as K-beauty – to discover the latest, award-winning innovations and bring them to your doorstep. South Korea, the country that brought you the BB cream and other game-changing beauty staples.

Here's everything you need to know about Seoulista Beauty.

Where does the Seoulista brand take its inspiration from?

‘Glass skin’ was first made famous by the women of South Korea, with their luminous, plumped, poreless and oh-so-smooth complexions. World leaders in beauty innovation, we take inspiration from their flawless complexions and revolutionary hi-tech skincare staples, to bring K-Beauty to the discerning beauty lovers of the Western world.

What is your mantra and how do you live by this?

Sometimes there is just too much to do for busy people, so we have dedicated ourselves to making radiant healthy skin one less thing to worry about. The Seoulista mantra is about delivering professional-grade treatments in the time it takes to have a cup of tea; our Instant Facials infuse the epidermis with 25ml of active ingredients to deliver instant, long-lasting results all in one simple step. No Fuss. No Drama.

What has been the highlight of the Seoulista story so far?

At Seoulista we like to make skincare fun, but that doesn’t mean we aren’t serious; the exceptional reception we have had from industry insiders proves that, and each of our 8 awards so far ha been an incredible highlight for us. It’s made every long-haul flight to Korea and late-night phone-call with our wonderful team of dermatologists totally worth it!

How do your masks works?

Unlike many other typical ‘sheet masks’, our hi-tech fibre is made from a 100% natural and biodegradable ingredient called biocellulose, created from fermented coconuts. First used in medicine to treat skin burns, it has an unrivaled ability to work in synergy with the skin and hold and distribute more than 100 times its weight in water.  So it drinks up our serums, and then once on the skin, drives the powerful ingredients in to the epidermis for instant transformational results.

What makes your masks different?

Biocellulose, mentioned above, is one of the key factors that make our Instant Facials stand-out from the crowd, as well as the quality ingredients we use in our serums. But what separates us even further, is that every product has been formulated and tested by dermatologists to ensure the utmost efficacy and results for the skin.

What's your number one tip for choosing a face mask this spring?

With the spring comes glorious days enjoying the sun and the great outdoors, so choosing products that protect the skin from external aggressors is key. Look out for products that use vitamin C as this offers an antioxidant shield for the skin, as well as helping to stimulate collagen production at the same time - what's not to like?! Our Brightening Instant Facial is perfect for that vitamin C infusion and dewy springtime glow. Don’t forget your SPF too though!