Weleda Skincare Launches Skin Food Fashion Award for #LFW 2016

As part of the year long celebration of Weleda Skin Food's 90th birthday, one fashion graduate from Northampton Uni will win the Weleda Skin Food Fashion Award at #LFW 2016

Natural beauty brand Weleda has teamed up with graduate fashion students of Northampton University as part of a year-long campaign to mark the 90th anniversary of its original and best-selling skincare product, Skin Food. Challenged to create designs inspired by the iconic backstage beauty hero, the students work will be showcased by Weleda during London Fashion Week in front of a high profile judging panel including: Fashion Commentator Caryn Franklin, Tracy Mulligan (Creative Director of sustainable fashion brand People Tree), Diana Verde Nieto (Founder of Positive Luxury), Julie King (Head of Fashion at the University of Northampton) and Weleda’s Regional Director for Western Europe Peter Brändle. Together they will select a designer to win the Weleda Skin Food Fashion Award and bursary, and a year’s supply of Weleda skincare!

Легендарный универсальный крем Skin Food ? был выпущен в 1926 году. И вот уже 90 лет его 100% натуральный состав не претерпевал изменений. Ключевые ингредиенты крема ??☀️- экстракты календулы, ромашки, розмарина и анютиных глазок. Питающую основу продукта составляют органическое миндальное масло, масло подсолнечника, натуральный пчелиный воск и гипоаллергенный ланолин. Уверены, что в вашей сумочке наш #зелёныйтюбик будет незаменимым! #celebrateskinfood

A photo posted by Weleda Russia (@weledarussia) on Jun 30, 2016 at 5:45am PDT

The project with Northampton University is just one way that Weleda is celebrating the special relationship Skin Food has forged with the world of fashion in its anniversary year. Weleda continued to support emerging talent by sponsoring Northampton University’s graduate fashion show in June 2016. They're also partnering with Felder Felder at London Fashion Week this September to help communicate the brand’s new sustainable messaging.

The winning Skin Food design will be announced on September 17th at a dedicated Fashion Week party with the judges picking their favourite showcased design from a shortlist. Good luck to all competing students from everyone at allbeauty.com!