Milky-smooth Shampoo ideal for all hair types. Infused with nourishing Roucou oil is the perfect daily shampoo to maintain soft, shiny and voluminous hair. Antioxidant action and long-lasting perfume.

Benefits:
- Delicate and sensory cleansing.
- Enriched with Roucou oil full of beta-carotene and antioxidants.
- It strengthens hair and protects against the effects of aging and environmental damage.
- Detangling action.
- Strong and immediate cosmetic effect.
- Soft, shiny and full-bodied hair.
- Persistent perfume.

To use: Gently massage into scalp and rinse thoroughly. Follow with OI Conditioner.

All the products in the OI line contain oil extracted from Roucou, a plant native to the Amazon, it is very rich in beta-carotene (100 times more than carrots) and has a restructuring action on hair and favours its growth.