Banish unwanted brassiness and embrace a cooler, more luminous look with Paul Mitchell Platinum Blonde Violet Shampoo. This professional-grade, purple-toned cleanser is the ultimate secret weapon for anyone with blonde, grey, or white hair. Designed to neutralise yellow tones while boosting shine, it helps you feel your most confident and glamorous self with every wash.
Brighten and Refresh
This specialist shampoo works to optimise your hair colour, ensuring your blonde stays as pure and vibrant as the day it was toned. It focuses on reviving your hair’s natural beauty for a happy, healthy-looking finish:
Neutralises Brassiness: Potent violet pigments work to counteract yellow and warm tones, restoring a cool, platinum brilliance to your hair.
Enhances Shine: The formula is designed to smooth the hair cuticle, allowing light to reflect beautifully for a high-gloss, radiant glow.
Nourishing Cleanse: While it’s tough on unwanted tones, it remains gentle on your strands, cleansing away impurities while leaving hair feeling soft and refreshed.