Prepping your lids is the secret to a self-assured, long-lasting look. The Rare Beauty Always An Optimist Weightless Eye Primer is a hydrating, creamy formula designed to smooth your eyelids and create a seamless canvas. It acts as a magnet for colour, ensuring your shadows stay vibrant and crease-free from morning to night.

To use: Use the doe-foot applicator to dot a thin layer directly onto clean, dry eyelids. Use your fingertips to blend it out seamlessly until it is smooth and even. Let it set for a few seconds, it dries quickly to a silky-smooth finish.

On low-maintenance days, wear it alone to even out lid tone and provide a natural, brightened look without needing shadow.