The Aveda Be Curly Advanced Shampoo 250ml is a gentle, sulfate-cleanser-free daily shampoo specifically formulated to cleanse, purify, and enhance wavy, curly, and coily hair. Serving as the essential first step in Aveda’s advanced curl care routine, this vegan, silicone-free formula removes buildup, excess sebum, and impurities without stripping away the natural oils your curls need to stay bouncy and defined.