A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous hair colour.

- Free of SLS/SLES Sulfates *
- Gently cleanses colour-treated hair
- Fortifies hair for 3X greater resistance to breakage **

*SLS/SLES Sulfates = Sodium Lauryl/Sodium Laureth Sulfate
**When using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs/ a non-conditioner shampoo

Camelia Oil
Stocked with essential Omega 9 fatty acids and antioxidants, helps to seal in moisture and restore luminous shine to hair.

Pomegranate Fruit Extract
Exceptionally rich in tannins and fade-fighting super antioxidants, helps Joico Colourful protect the longevity of hair colour.

Smartrelease™ Technology
The one-of-a-kind liposome delivery system, packs a punch-continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.

To use: Apply to wet hair. Lather, and rinse.