Payday Sale Has Landed | Shop Up to 60% Off RRP
Payday Sale Has Landed | Shop Up to 60% Off RRP

A true damage defence hero against the harsh effects of daily styling and exposure to UV and environmental pollution—helps prevent damage and guards against colour fade for beautiful, vibrant, healthy-looking hair. Used prior to styling, hair is fortified inside and out.

Makes hair four times more resistant to breakage during heat styling. Leaves hair soft, shiny and looking-healthy.

Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.

To use: Apply small amount to damp hair prior to blow-drying and style as usual.

Ingredients coming soon
Defy Damage

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Joico Defy Damage Protective Shield 100ml

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4.67 star rating based on 3 reviews
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Customer Reviews

4.67 stars out of a maximum of 5
3 reviews
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Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of Allbeauty.

Good product by trus...

4 stars out of a maximum of 5

Good product by trusted brand. Does help to protect hair from heat of hairdryer and straighteners. You only need a couple of pumps per use so good value for money. Definitely one of the better products on the market.

2026-01-08by Kandakulu**Verified Purchase**

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Only used a few time...

5 stars out of a maximum of 5

Only used a few times but my hair is smooth and frizz free after use and you only need a small amount even for long hair. Ends look much better after blow drying.

2025-10-28by Kandakulu**Verified Purchase**

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Only used a few time...

5 stars out of a maximum of 5

Only used a few times but my hair is smooth and frizz free after use and you only need a small amount even for long hair. Ends look much better after blow drying.

2025-10-28by Kandakulu**Verified Purchase**

Was this helpful?