Paradigme, the new signature masculine fragrance by Prada. A fragrance that transcends traditional preconceptions by asking – what if there’s another way? A question as an invitation to experiment and open new perspectives. Paradigme Eau de Parfum expresses sophistication and avant-garde in an unexpected masculine Ambery Woody scent. Opening a new olfactive paradigm, oscillating between enveloping warmth and exhilarating freshness. The warm sensuality of ambery woods is entwined with a green Bourbon Geranium, uplifted by a fusing Calabrian Bergamot Heart.

The Paradigme bottle immediately invites curiosity. An architectural silhouette of radical elegance and an avant-garde statement through the tactile tilted Prada triangle. A bottle lacquered in an intense and alluring black to green gradation, the house’s iconic color.